THE EXCLUSIVE CLUB
FOR SHOPPers IN PARIS

VIP access to all the Flagship stores in the Golden Triangle of Paris

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Avenue montaigne is part of paris’ “golden triangle” with the best luxury shopping in the world

LE SECRET CARD gets you secret VIP access to all the major Flagship stores of Avenue Montaigne.

  • We are an exclusive members club and only accept about 16 guests a week.

  • We apologize if our guest list is already full and we cannot serve you.

We provide:

  • Priority Entrance & Store Appointments

  • Access to Secret VIP Areas

  • Exclusive Store Events

  • Private Showings of the Latest Collections

  • Pre-ordering and Guaranteed Products

  • Exclusive Access to Store Products

  • Private Shopping Hours

  • Welcome Gifts

Our mission is to provide members with the best service, the best products, and the best shopping and travel experiences.

SKIP THE LINES,
GAIN ELITE ACCESS,
ENJOY EXCLUSIVE STORE EVENTS,
LIVE THE SECRET LIFE.

Note: For Guaranteed products, guests must notify us of desired pieces and sizes in advance, and we will try our best and work with our Luxury Brand partners to prepare those items.

how it works

To benefit from our program, simply:

  1. Fill out a short form to tell us your shopping preferences.

  2. Receive a confirmation email within 8 hours.

  3. After paying, we will send you a Final Member package and your digital membership card.

  4. Present your digital membership card for VIP store entry and exclusive store offerings.

Meet the Team


  • Founder

    Matthew has over 20 years of work experience across Asia and the United States in the Travel and Finance industries. He has worked at elite institutions such as Credit Suisse and Morgan Stanley, and at startups funded by Softbank and Valor Equity (Tesla, SpaceX).


  • Sales / Operations

    Dian has over 7 years of work experience across Asia and Europe in the Luxury, Finance, and Startup space, helping Chinese Fashion companies expand into Europe, in addition to building start-ups at the leading Antler startup studio. She is also a graduate of Boston University and HEC Paris.

Contact us.

Please message us anytime with questions (kefu@lesecretcard.com).
We will respond as soon as possible.