Have the Shopping Experience of a Lifetime

VIP access to all the Flagship stores in the Golden Triangle of Paris

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Avenue montaigne is part of paris’ “golden triangle” with the best luxury shopping in the world

LE SECRET CARD gets you secret VIP access to all the major Flagship stores of Avenue Montaigne.

Please note we are an exclusive members club and only accept about 25 guests a week. We deeply apologize if our guest list is already full and we cannot serve you.

We provide:

  • VIP Entry

  • Special store events (Diamond class only)

  • Access to secret VIP areas (Diamond class only)

  • Private showings (Diamond class only)

  • Welcome gifts

  • Store appointments

  • Exclusive access to store products

  • Private shopping hours

  • Pre-ordering and Guaranteed products

Our mission is to provide luxury shoppers with the best service, the best products, and the best shopping and travel experiences.

Skip the lines,
Buy exclusive products,
Enjoy your holiday to the fullest,
Live the Secret Life.

Note: For Guaranteed products, guests must notify us of desired pieces and sizes in advance, and we will work with our Luxury Brand partners and try our best to obtain those items.

how it works

Le Secret Card is an exclusive membership club which uses our private contacts to provide luxury shopping experiences.

To benefit from our program, simply:

  1. Fill out a short form to tell us of the Luxury Brands you want to visit and your shopping preferences.

  2. Receive a confirmation email within 12 hours with your appointments.

  3. After paying, we will send you a Confirmation email and your
    digital membership card.

  4. Present your digital membership card for expedited store entry and exclusive store offerings.

There are two membership tiers:

  • Platinum class – VIP entry, store appointments, pre-order of items, Welcome Gifts, etc.

  • Diamond class (only 16 guests) – all Platinum card privileges and access to
    Louis Vuitton VIP lunch, Gucci private showing, Dior afternoon tea and private gallery access, and more

Meet the Team


  • Founder

    Matthew has over 20 years of work experience across Asia and the United States in the Travel and Finance industries. He has worked at elite institutions such as Credit Suisse and Morgan Stanley, and at startups funded by Softbank and Valor Equity (Tesla, SpaceX).


  • Founder

    Dian has over 7 years of work experience across Asia and Europe in the Luxury, Finance, and Startup space, helping Chinese Fashion companies expand into Europe, in addition to building start-ups at the leading Antler startup studio. She is also a graduate of Boston University and HEC Paris.

Contact us.

Please message us anytime with questions.
We will respond as soon as possible.